Hootsuite

Hootsuite & Talkwalker
settings unification project

Project Overview
Project Brief
Settings are currently handled differently across platforms:
In Hootsuite, settings are product-specific. Some products have robust, dedicated settings pages, while others embed settings directly within the product UI.
In Talkwalker, settings are centralized and categorized by user, account, and project levels.
Challenge
These differences make it difficult to design a scalable, unified settings experience. Without a clear understanding of the current state and user pain points, design efforts risk reinforcing fragmentation or overlooking critical requirements.
How might we unify and improve the current settings from Hootsuite and Talkwalker?
Duration
4 Months
Team Roles
Annie- Researcher, UX Designer and UI Designer
Nafiseh - Mentor (Senior UX Designer)
Joao - Supervisor ( Product Design Director)
Methods
Affinity mapping, Competitive Analysis, Stakeholder Interviews, Usability Testing
Practices
Research, Design Systems, Design tools, User-centered design, Interaction Design,
Tools
Figma, Google Workspace, Slack, Enterpret, Fullstory, UserTesting.com, Mixpanel, Jira, Confluence
Objective
Design a solution that improves the current learning curve and ability to discover, navigate and configure settings across all of Hootsuites many products with ease and a unified/seamless experience.
More to come...

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