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Hi there, I’m Annie.

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I am a UX designer based in Central London. I create thoughtful experiences that are built for everyone to use and enjoy. I believe that, as a designer, I have a mission to genuinely care for the people I design for.

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Growing up, whenever someone asked me what my dream was, I would always say, “I want to be an artist”. I was constantly immersed in creative activities - drawing, painting, pottery, designing, and daydreaming about what I could create next. In the midst of all that, technology started to become a big part of my life as well, and my interest in the ever-evolving digital world continued to grow.

 

Previously, I worked a variety of roles across diverse industries. Despite the differences in these roles responsibilities, I consistently sought ways to enhance the experiences of my colleagues, students, and customers. With each new position and the outreach it afforded, I aimed to create meaningful improvements for everyone.

 

My experiences in these roles have sharpened my skills in communication, design, working in a fast paced, high-pressure environment, empathizing with people, doing research and analysis, identifying goals and needs, and efficiently finding solutions to a broad variety of problems and user pain points.

 

How did I get into UX? 

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My journey into UX design was driven by my love for helping others and creating meaningful experiences. I've always been passionate about ensuring the best possible outcomes for those I work with, and I realized I could combine my empathy for people with my art background to make an even greater impact. For me, UX design is an opportunity to blend creativity and compassion to reach a broader audience and leave the world a little better than I found it. This path feels like the perfect way to turn my passions into purpose!​​

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Other things I enjoy…

Cooking and Baking 🧁 🍳 I am always looking for new recipes to try, especially from new cultures/cuisines. My favorites are Korean and Thai cuisine!

Games 🎮 I love playing games with friends in my downtime. Currently playing: Overcooked, Tears of the Kingdom, Stardew Valley, and Animal Crossing. I also enjoy playing board games like Longshot and Mysterium!

Creative Outlet 🎨 My favorite mediums are oil painting and pottery! But I am trying to practice my digital skill set by drawing more on my Ipad with Procreate.

Staying Active 🏊‍♀️ 🏸 🚲 When I get the chance I am outside swimming, throwing a frisbee, exploring a new part of the city or playing badminton. I am also down to try new things, like most recently I have taken some surfing lessons and tried out padel.

Let’s Work Together

Get in touch so we can start working together.

Talk to you soon!

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